FLORAN
Scents of Beauty
FLORAN is a body care brand symbolizing love, passion, and family heritage, inspired by founder Sofia’s grandmother Mary, an expert in creating perfumes and potpourri. The brand offers a wide range of affordable, quality, and authentic body care products, targeting middle-income women. Sofia’s dedication to fragrances promotes confidence, beauty, and authenticity in women, honoring her grandmother’s legacy and expertise in scenting natural ingredients. FLORAN encourages women to embrace their unique beauty and explore their strengths and talents.
Vision Statement
We aim to create an enchanting sensory experience through our scent signature.
Voice & Tone
We speak in a gentle, soothing, and enchanting voice that carry the warmth of the sun and the refreshing breeze of a spring day.
Brand Personality
We are full of life and vitality, like a fresh spring scent.
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