Falta Studio led the full branding journey for VIGOR, a high-performance deodorant brand crafted for bold, confident men. The objective was to create a masculine brand identity that resonates with middle-income men seeking strength, confidence, and style in their daily routine.

We developed a distinctive brand tone: bold, powerful, and manly inspired by the symbolism of the Griffin, a creature known for its dominance and control. From the “Hey Man UP!” tagline to the sleek visual language, every element of the brand was designed to empower men to stand out and make a lasting impression.

Our scope included strategic brand positioning, visual identity systems, and digital-ready assets tailored for packaging and social media. We highlighted key product variants such as Midnight Black, Prestige, Action, and Charm, ensuring each had a strong vibe and appeal for different moments.

Keywords:
men’s grooming brand design, deodorant branding, bold masculine branding, personal care product branding, fragrance packaging design, confident men’s identity, griffin logo inspiration, VIGOR deodorant, brand strategy for grooming products, Falta Studio brand identity.