Falta Studio partnered with Carnaval®, a lively Tunisian brand, to transform its wide range of household packaging products into a festive brand experience. Focused on accessibility, creativity, and everyday joy, our branding approach infused vibrant energy into every visual and interaction  turning simple items like glass cups, plastic trays, and aluminum wraps into icons of daily celebration.

From bold color systems to interactive AR recipe experiences, we built a complete brand ecosystem designed to delight users in the kitchen and at the table. Carnaval’s tone of voice was crafted to reflect cheerfulness and approachability, echoing the spirited nature of a peacock in motion.

Key touchpoints included a dynamic visual identity, playful motion design, engaging 3D packaging visuals, and an immersive CGI-based AR recipe platform bringing inspiration and creativity to every meal.

Keywords:
Tunisian packaging design, kitchen product branding, lifestyle packaging identity, AR recipe experience, festive brand identity, 3D packaging design, colorful homeware branding, affordable kitchenware branding, cheerful product branding, Falta Studio design project