“How to Modernize Old Logos Without Compromising Heritage”

In this project, I explore Jaguar’s logo redesign—a case study in balancing tradition and innovation. Jaguar, a symbol of luxury, power, and British engineering excellence, recently unveiled a new logo that, in my opinion, fails to embody the brand’s essence.

Through this video, I delve into:

• The history of Jaguar’s branding: What made the original logo iconic?
• The issues with the new design: Why does it feel generic and disconnected?
• My redesign process: Crafting a logo that honors the past while embracing the future.

Strategic Planning

• Analyzing Jaguar’s DNA to preserve key brand elements.

Sketching Ideas

• Refining the original logo with modern sensibilities.

 Digital Design

• Transforming sketches into polished visuals for real-world applications.

 Testing & Tweaking

• Ensuring the logo performs across various mediums like car grilles, ads, and more.

The Result?
A bold, modern, yet timeless Jaguar logo that stays true to its heritage.

Designer Takeaways:
This project is perfect for designers looking to modernize legacy logos while preserving their core identity. Throughout the video, I share tips and tricks to help you craft standout logos.